Law Firm Associates

PROJECT DETAILS

Law Firm Associates

When our client decided to start his own immigration law practice, he knew he needed to do whatever it took to succeed on his shoestring budget. He answered his own calls, scheduled his own consultations, and met with clients at the local Starbucks with his degree in a briefcase.

Then, they knew it was time to take the leap with digital marketing, where his new practice could reap the benefits of a partner who could: spread the word about his services in his community, help him steadily acquire new clients and cases, and build revenue. “I was overwhelmed at first,” said CEO. “I didn’t have a lot of money, so investing in digital marketing was a big risk—but I knew it’s what I had to do if I wanted to become a leading immigration attorney in my region.”

So, our client turned to 360 LawFirm Marketing and its founder, Mitesh Patel—and he reached his goals.

THE BRIEF

Increasing Visibility. Winning Trust.

With 360 LawFirm Marketing and its founder, Mitesh Patel, Joy uncovered multiple areas where Owenby Law could improve its digital presence. The firm had an outdated website, which meant it wasn’t leaving the right first impression with potential clients online. It was only taking advantage of a few of the many digital marketing strategies available, placing most of its focus on pay-per-click (PPC) advertising—with disappointing results. We collaborated with Joy to find the right combination of solutions that would grow her firm.

Executions and Results

When a website is visually appealing and includes the right messaging to resonate with potential clients, it has the power to build trust and credibility. That’s what Client needed: a way to win potential clients over. Because most people turn to the Internet when looking for an attorney, we built a website that set Clients’s practice apart from the competition, reflecting his professionalism and assuring visitors of his record. “When people think of a good lawyer, they want to see gray hair,” said CEO. “Having a high-quality website with authoritative digital content allows me to prove to my prospects that I’m qualified for the job, even though I’m a younger attorney,” thanks to 360 LawFirm Marketing and its founder, Mitesh Patel.

Building a Local Brand

Next, we used diversified digital marketing, combining pay-per-click (PPC) advertising, social media advertising, and compelling blog content to build Law Firm Associates as a local, trusted brand. This generated more traffic for Clients’s website and ultimately brought more clients through the door, while keeping him top of mind when people in the community think of an immigration attorney. According to CEO, “No matter where I go, I run into someone who recognizes me from my online marketing—whether that’s someone at the grocery store or my Uber driver. I take that as a sign that my local branding is working—and it’s clear to see from the volume of calls and cases I get each month.”

Creating Growth-Focused Strategies

It takes more than just an increase in traffic and leads for a firm to experience true growth. In partnering with Law Firm Associates, we took this to heart and continue to do so every single day. Client has his own support team here at Scorpion, monitoring and managing his campaigns and every aspect of his online presence. If he or his staff ever need anything, we’re here to help. Our mission is to lay a strong foundation for future growth, for the level of continued success that blows previous goals out of the water and makes the creation of new goals a constant necessity.