Boost Your Employment Law Practice with Expert SEO Solutions

Boost your search rankings, attract niche traffic, and secure more cases with 360 LawFirm Marketer's proven strategies.

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We Are Always on Your Side

As an employment attorney, your clients rely on you during some of the most challenging times of their professional lives. Facing issues like wrongful termination, discrimination, harassment, and unfair labor practices, they need a strong advocate to guide them through the complexities of employment law. With so many lawyers claiming to be the best, it can be tough for potential clients to find the right one. That's where your online presence comes in.

When people face issues such as being suddenly fired or dealing with a hostile work environment, their first instinct is to turn to Google. They search for terms like "employment lawyer in [city]" or "wrongful termination attorney near me." If your website isn't ranking high on Google, you're likely invisible to these potential clients. However, if you can secure one of those prime spots on the search results page, you position yourself as their trusted advocate, ready to help them navigate these difficult times.

This is the transformative power of SEO. While some may believe that SEO is outdated or no longer effective, the truth is that it’s more essential than ever—if done right. For over a decade, 360 Law Firm Marketing has been helping law firms achieve higher rankings on Google and generate more leads. Their "blended" SEO strategy optimizes for multiple areas of Google’s search results, ensuring your website appears in local listings, content sections, and ads. This comprehensive approach ensures that your firm captures more attention, resulting in higher business outcomes.

Ready to Crush The Employment Law Marketing Puzzle?

At 360 Law Firm Marketing, we equip employment law firms and defense attorneys with powerful SEO strategies that drive client acquisition more efficiently than any other marketing channel. Unlike generic agencies, we don’t just promise results—we deliver them with a data-driven approach that maximizes your firm’s visibility and growth.

We understand that marketing agencies often make bold claims, but our track record speaks for itself. We go beyond rankings, focusing on real, measurable outcomes—retainers and revenue directly attributed to SEO. Our team ensures you have clear, actionable data to prove your return on investment, giving your firm the confidence to scale.

In a crowded SEO landscape, we stand out by delivering undeniable results, personalized strategies, and a portfolio of satisfied clients who trust us to execute. With our deep understanding of search behavior and ideal client profiles, we’ve helped firms generate up to 300 additional qualified leads per month—turning search traffic into real business growth.

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Targeted Growth with Law Firm SEO Services

At 360 Law Firm Marketer, our data-driven inbound search strategies focus on generating revenue growth by attracting and converting high-value cases for your practice. We optimize your law firm's website and implement a comprehensive inbound marketing strategy to help you connect with the right cases. As a full-service agency, we seamlessly integrate marketing, technology, and design to deliver exceptional results tailored to the legal industry.

Law Firm SEO

Ready to drive more leads and increase revenue? SEO is a game-changer for law firms looking to elevate their business to the next level. At 360 LawFirm Marketer, we deliver real results by letting data guide our strategies. With our unmatched SEO expertise and in-depth understanding of the legal industry, we’ll help maximize your firm’s online visibility and position you for sustained growth

LawFirm PPC

Ready to secure more cases while optimizing your marketing spend? At 360 LawFirm Marketer, we specialize in leveraging the right platforms to effectively reach your target audience, drive engagement, and inspire conversions. Let us turn our expertise into your success!

Web Design and Development

We build SEO-optimized websites tailored for law firms. Designed to turn visitors into clients, our websites highlight your expertise and boost credibility.

Law Firm Branding

Branding goes beyond aesthetics—it's the essence of your firm's values, mission, and history. It’s also your opportunity to make a lasting first impression on potential clients. Every law firm has unique qualities that set it apart. At 360 LawFirm Marketer, we specialize in capturing and showcasing what makes your firm stand out, ensuring your brand resonates with your audience and leaves a powerful impact.

Law Firm Content Marketing

Your content plays a pivotal role in communicating your firm’s message effectively. The way it’s crafted and marketed directly impacts your website’s visibility and ranking on Google search results. Strong, strategic content isn’t just informative—it’s the key to standing out and driving engagement.

Lawfirm Social Media

Social media has evolved into a powerful tool for law firm advertising. With 93% of lawyers using it and 85% making it part of their strategy, its impact is undeniable.

Who We Help

Lawyers we help

We have countless solutions that can be tailored to your business needs.

Personal Injury

Your practice appears in front of individuals who need your expertise. We optimize your website and online presence to drive traffic from those seeking compensation for accidents, injuries, and negligence.

Criminal Defense

With our SEO strategies for criminal defense firms, we boost your visibility so potential clients can find you when they need help the most. We focus on optimizing content to attract individuals searching for expert legal defense in criminal cases.

Family Law

Your online presence, making it easier for families in need of legal assistance to find you. From divorce to child custody cases, we ensure that your website ranks high for relevant search terms.

Employment Law

Our SEO solutions for employment law firms target individuals dealing with workplace issues, such as discrimination or wrongful termination. We help improve your rankings so that those in need of employment law services can easily connect with you.

General Legal

For General legal services, we optimize your law firm’s website to attract clients from a broad range of legal needs. Whether it’s estate planning, contract disputes, or other legal matters, we ensure your firm’s expertise reaches the right audience.

SEO PACKAGES

Billed monthly Billed yearly

Save up to 35% with yearly billing

Essential
$ 600 / forever
$ 7200 / Yearly
SELECT PLAN

  • Top 15 Keywords Optimization

  • Marketing Automation and Email Strategy

  • CRO Optimisation

  • Google Analytics, Search Console & GMB Set Up

  • On-Page SEO

  • Off-Page SEO

  • JSON Schema Mark up

  • Website Audit

  • 60 Business/Local Directory listings

  • Link Building – 35

  • Powerful Links/month

  • Competitor Analysis

  • eCommerce Marketing

  • Google Search Console Management

  • Technical SEO Implementation

  • Lead nurture marketing

  • Infographic Link Building

Advanced
$ 1100 /mo
$ 9240 / Yearly
Save 30 %
SELECT PLAN

  • Top 30 Keywords Optimization

  • Marketing Automation and Email Strategy

  • CRO Optimisation

  • Google Analytics, Search Console & GMB Set Up

  • On-Page SEO

  • Off-Page SEO

  • JSON Schema Mark up

  • Website Audit

  • 100 Business/Local Directory listings

  • Link Building – 75

  • Powerful Links/month

  • Competitor Analysis

  • eCommerce Marketing + Affiliate Marketing

  • Google Search Console Management

  • Technical SEO Implementation

  • Lead nurture marketing

  • Infographic Link Building

  • Social Media Paid Campaign Management

  • 2XPR Placement Month

  • AdWords, Amazone, FB, IG, LI Campaign Management

  • Content Marketing

Premium
$ 2000 /mo
$ 15600 / Yearly
Save 35 %
SELECT PLAN

  • Top 60 Keywords Optimization

  • Marketing Automation and Email Strategy

  • CRO Optimisation

  • Google Analytics, Search Console & GMB Set Up

  • On-Page SEO

  • Off-Page SEO

  • JSON Schema Mark up

  • Website Audit

  • 135 Business/Local Directory listings

  • Link Building – 100+

  • Powerful Links/month

  • Competitor Analysis

  • eCommerce Marketing + Affiliate Marketing

  • Google Search Console Management

  • Technical SEO Implementation

  • Lead nurture marketing

  • Infographic Link Building

  • Social Media Paid Campaign Management

  • 5XPR Placement Month

  • AdWords, Amazone, FB, IG, LI Campaign Management

  • Content Marketing

Who We Help

Lawyers we help

We have countless solutions that can be tailored to your business needs.

Personal Injury

Your practice appears in front of individuals who need your expertise. We optimize your website and online presence to drive traffic from those seeking compensation for accidents, injuries, and negligence.

Criminal Defense

With our SEO strategies for criminal defense firms, we boost your visibility so potential clients can find you when they need help the most. We focus on optimizing content to attract individuals searching for expert legal defense in criminal cases.

Family Law

Your online presence, making it easier for families in need of legal assistance to find you. From divorce to child custody cases, we ensure that your website ranks high for relevant search terms.

Employment Law

Our SEO solutions for employment law firms target individuals dealing with workplace issues, such as discrimination or wrongful termination. We help improve your rankings so that those in need of employment law services can easily connect with you.

General Legal

For General legal services, we optimize your law firm’s website to attract clients from a broad range of legal needs. Whether it’s estate planning, contract disputes, or other legal matters, we ensure your firm’s expertise reaches the right audience.

SEO PACKAGES

Billed monthly Billed yearly

Save up to 35% with yearly billing

Essential
$ 600 / forever
$ 7200 / Yearly
SELECT PLAN

  • Top 15 Keywords Optimization

  • Marketing Automation and Email Strategy

  • CRO Optimisation

  • Google Analytics, Search Console & GMB Set Up

  • On-Page SEO

  • Off-Page SEO

  • JSON Schema Mark up

  • Website Audit

  • 60 Business/Local Directory listings

  • Link Building – 35

  • Powerful Links/month

  • Competitor Analysis

  • eCommerce Marketing

  • Google Search Console Management

  • Technical SEO Implementation

  • Lead nurture marketing

  • Infographic Link Building

Advanced
$ 1100 /mo
$ 9240 / Yearly
Save 30 %
SELECT PLAN

  • Top 30 Keywords Optimization

  • Marketing Automation and Email Strategy

  • CRO Optimisation

  • Google Analytics, Search Console & GMB Set Up

  • On-Page SEO

  • Off-Page SEO

  • JSON Schema Mark up

  • Website Audit

  • 100 Business/Local Directory listings

  • Link Building – 75

  • Powerful Links/month

  • Competitor Analysis

  • eCommerce Marketing + Affiliate Marketing

  • Google Search Console Management

  • Technical SEO Implementation

  • Lead nurture marketing

  • Infographic Link Building

  • Social Media Paid Campaign Management

  • 2XPR Placement Month

  • AdWords, Amazone, FB, IG, LI Campaign Management

  • Content Marketing

Premium
$ 2000 /mo
$ 15600 / Yearly
Save 35 %
SELECT PLAN

  • Top 60 Keywords Optimization

  • Marketing Automation and Email Strategy

  • CRO Optimisation

  • Google Analytics, Search Console & GMB Set Up

  • On-Page SEO

  • Off-Page SEO

  • JSON Schema Mark up

  • Website Audit

  • 135 Business/Local Directory listings

  • Link Building – 100+

  • Powerful Links/month

  • Competitor Analysis

  • eCommerce Marketing + Affiliate Marketing

  • Google Search Console Management

  • Technical SEO Implementation

  • Lead nurture marketing

  • Infographic Link Building

  • Social Media Paid Campaign Management

  • 5XPR Placement Month

  • AdWords, Amazone, FB, IG, LI Campaign Management

  • Content Marketing

Frequently Asked Questions

  • How does 360 LawFirm Marketer approach SEO for Employment Law firms?

    At 360 LawFirm Marketer, we take a holistic approach to Labor and Employment Law SEO, combining both art and science to address the specific challenges of this legal niche. Our process includes on-page optimization, keyword research, strategic content marketing, link building, and local SEO. This comprehensive strategy ensures that your website ranks higher in search results while driving relevant, qualified traffic to your firm.

  • Why is keyword research important for my Employment Law SEO strategy?

    Keyword research is crucial because it helps us identify the most relevant, niche-specific search terms that your potential clients are actively using. By aligning your content with these keywords, we ensure that your website ranks for the terms that matter most, increasing the chances of attracting high-quality leads looking for employment law services.

  • What types of content will 360 LawFirm Marketer create for my firm?

    We work with you to produce high-quality content such as blog posts, service pages, explainer videos, and social media posts that address the complexities of labor and employment law. This content not only educates potential clients but also establishes your firm as a trusted authority in the field.

  • How does link building improve my firm’s SEO performance?

    Link building involves securing high-quality backlinks from authoritative sources. These links help increase your website's credibility and improve its ranking in search engine results. By having reputable websites link to your content, we boost your firm’s online authority and visibility.

  • Why is local SEO important for Employment Law firms?

    Local SEO ensures that your firm ranks highly in local search results, making it easier for clients in your geographic area to find you. It’s especially crucial in employment law, where clients often search for services in their specific location. We focus on optimizing your Google Business Profile, reviews, and local keywords to make sure you’re easily accessible to potential clients nearby.

  • How can SEO help attract more leads compared to Google Ads?

    While Google Ads can drive traffic, they can also be costly and require continuous investment. SEO, on the other hand, brings organic traffic to your site without the need for constant spending. Once your website ranks well, it offers ongoing, cost-effective lead generation, making SEO a more sustainable option for long-term growth.

  • Why should my Employment Law firm prioritize organic search results over paid ads?

    Organic search results are often seen as more credible and trustworthy by potential clients, as they aren’t influenced by paid placements. Ranking in organic results not only boosts your firm’s authority but also allows you to capture the attention of clients who prefer to engage with non-paid listings, giving you a competitive edge over paid ads.

  • What makes your blended SEO approach effective for Employment Law firms?

    Our blended SEO approach maximizes your firm’s visibility across all areas of search engine results, including local and organic listings. Unlike many agencies that focus on limited sections of the search engine results pages (SERPs), we ensure your website is optimized for both local and national search terms, leading to better visibility and more qualified leads.

SEO Services for Law Firms

Our only goal: help you reach yours

Attract More Clients

Put your business in front of your ideal audience and convert prospects into loyal customers. With proven SEO strategies, trust-building content marketing, effective lead management, and a high-converting website, we’ll help you drive meaningful results and grow your client base.

Keep Your Schedule Packed

Streamline communication with your customers using a versatile, all-in-one platform. Whether it’s email, chat, text, or online scheduling, we ensure your business connects quickly and efficiently in the way your customers prefer—keeping your schedule full and your operations seamless.

Enhance Your Reputation

With 84% of customers trusting online reviews as much as personal recommendations, building a strong online reputation is essential. Gather more reviews, respond promptly, and monitor your reputation across Google, Facebook, and more— all from one convenient platform.With 84% of customers trusting online reviews as much as personal recommendations, building a strong online reputation is essential. Gather more reviews, respond promptly, and monitor your reputation across Google, Facebook, and more— all from one convenient platform.

Monitor Your Results

Stay on top of your progress with comprehensive reports that clearly show the impact of every dollar spent. No more hunting down separate reports from various tools or agencies—everything you need is in one place, providing a clear picture of your performance.

Get Paid Quicker

Streamline your payment process with our user-friendly system, making it easier than ever to collect what you're owed. Spend less time chasing invoices and more time focusing on growing your business. We help you get paid quicker, so you can focus on what matters most.

Strategic Digital Marketing

Effective digital marketing blends creativity with data-driven precision. We’ve perfected this balance, crafting every campaign on a foundation of solid analytics. Simply put, we ensure that every marketing effort we execute is measurable and delivers tangible results.

SEO PACKAGES

Billed monthly Billed yearly

Save up to 35% with yearly billing

Essential
$ 600 / forever
$ 7200 / Yearly
SELECT PLAN

  • Top 15 Keywords Optimization

  • Marketing Automation and Email Strategy

  • CRO Optimisation

  • Google Analytics, Search Console & GMB Set Up

  • On-Page SEO

  • Off-Page SEO

  • JSON Schema Mark up

  • Website Audit

  • 60 Business/Local Directory listings

  • Link Building – 35

  • Powerful Links/month

  • Competitor Analysis

  • eCommerce Marketing

  • Google Search Console Management

  • Technical SEO Implementation

  • Lead nurture marketing

  • Infographic Link Building

Advanced
$ 1100 /mo
$ 9240 / Yearly
Save 30 %
SELECT PLAN

  • Top 30 Keywords Optimization

  • Marketing Automation and Email Strategy

  • CRO Optimisation

  • Google Analytics, Search Console & GMB Set Up

  • On-Page SEO

  • Off-Page SEO

  • JSON Schema Mark up

  • Website Audit

  • 100 Business/Local Directory listings

  • Link Building – 75

  • Powerful Links/month

  • Competitor Analysis

  • eCommerce Marketing + Affiliate Marketing

  • Google Search Console Management

  • Technical SEO Implementation

  • Lead nurture marketing

  • Infographic Link Building

  • Social Media Paid Campaign Management

  • 2XPR Placement Month

  • AdWords, Amazone, FB, IG, LI Campaign Management

  • Content Marketing

Premium
$ 2000 /mo
$ 15600 / Yearly
Save 35 %
SELECT PLAN

  • Top 60 Keywords Optimization

  • Marketing Automation and Email Strategy

  • CRO Optimisation

  • Google Analytics, Search Console & GMB Set Up

  • On-Page SEO

  • Off-Page SEO

  • JSON Schema Mark up

  • Website Audit

  • 135 Business/Local Directory listings

  • Link Building – 100+

  • Powerful Links/month

  • Competitor Analysis

  • eCommerce Marketing + Affiliate Marketing

  • Google Search Console Management

  • Technical SEO Implementation

  • Lead nurture marketing

  • Infographic Link Building

  • Social Media Paid Campaign Management

  • 5XPR Placement Month

  • AdWords, Amazone, FB, IG, LI Campaign Management

  • Content Marketing

Frequently Asked Questions

  • How does 360 LawFirm Marketer approach SEO for Employment Law firms?

    At 360 LawFirm Marketer, we take a holistic approach to Labor and Employment Law SEO, combining both art and science to address the specific challenges of this legal niche. Our process includes on-page optimization, keyword research, strategic content marketing, link building, and local SEO. This comprehensive strategy ensures that your website ranks higher in search results while driving relevant, qualified traffic to your firm.

  • Why is keyword research important for my Employment Law SEO strategy?

    Keyword research is crucial because it helps us identify the most relevant, niche-specific search terms that your potential clients are actively using. By aligning your content with these keywords, we ensure that your website ranks for the terms that matter most, increasing the chances of attracting high-quality leads looking for employment law services.

  • What types of content will 360 LawFirm Marketer create for my firm?

    We work with you to produce high-quality content such as blog posts, service pages, explainer videos, and social media posts that address the complexities of labor and employment law. This content not only educates potential clients but also establishes your firm as a trusted authority in the field.

  • How does link building improve my firm’s SEO performance?

    Link building involves securing high-quality backlinks from authoritative sources. These links help increase your website's credibility and improve its ranking in search engine results. By having reputable websites link to your content, we boost your firm’s online authority and visibility.

  • Why is local SEO important for Employment Law firms?

    Local SEO ensures that your firm ranks highly in local search results, making it easier for clients in your geographic area to find you. It’s especially crucial in employment law, where clients often search for services in their specific location. We focus on optimizing your Google Business Profile, reviews, and local keywords to make sure you’re easily accessible to potential clients nearby.

  • How can SEO help attract more leads compared to Google Ads?

    While Google Ads can drive traffic, they can also be costly and require continuous investment. SEO, on the other hand, brings organic traffic to your site without the need for constant spending. Once your website ranks well, it offers ongoing, cost-effective lead generation, making SEO a more sustainable option for long-term growth.

  • Why should my Employment Law firm prioritize organic search results over paid ads?

    Organic search results are often seen as more credible and trustworthy by potential clients, as they aren’t influenced by paid placements. Ranking in organic results not only boosts your firm’s authority but also allows you to capture the attention of clients who prefer to engage with non-paid listings, giving you a competitive edge over paid ads.

  • What makes your blended SEO approach effective for Employment Law firms?

    Our blended SEO approach maximizes your firm’s visibility across all areas of search engine results, including local and organic listings. Unlike many agencies that focus on limited sections of the search engine results pages (SERPs), we ensure your website is optimized for both local and national search terms, leading to better visibility and more qualified leads.