No, A/B and multivariate tests are conducted on the same URL, ensuring there’s no duplicate content issue. Even Google supports A/B testing through its own platform, proving that testing does not negatively affect organic rankings. In cases where split URL tests are used (e.g., example.com/variation1 vs. example.com/variation2), proper implementation of canonical tags ensures search engines understand the primary URL, avoiding any indexing conflicts. At 360 LawFirm Marketing, we provide technical guidance to ensure tests run smoothly and without SEO risks.

The success of a test is determined by comparing the performance of the variation against the control using Bayesian methodology. This approach evaluates the probability of success based on accumulating data from user interactions. A variation is deemed successful once it achieves at least 90% statistical significance, giving you confidence in the results and their impact on your website’s performance.

While CRO testing software adds JavaScript to your site, it is typically loaded asynchronously, ensuring it doesn’t delay other assets from loading or interfere with user experience. At 360 Law Firm Marketing, we prioritize speed optimization and conduct audits to keep your website performing at its best, even during active testing.

Yes, we use VWO, a GDPR-compliant platform, which ensures all user data is anonymized. It hides form fill data and keystrokes from session recordings, does not store full IP addresses, and keeps all user data secure. Your clients’ privacy is always safeguarded, ensuring compliance with data protection regulations.