Strategies for Law Firm Link Building

What is Link Building?

Link building refers to the marketing efforts to get links from other websites to your website. It’s seen as one of the most powerful tools to achieve higher rankings for your site in search engines. If a lot of high-quality links lead to a certain page, search engines will consider it a popular or meaningful article, and, therefore, they’ll rank it higher.

Maximize Your Visibility with Backlinks

In the highly competitive market for legal services, you need to keep your eyes open for cost-effective strategies to give you an edge. One of the most powerful ways to do that is through link building, where potential clients are driven to your site through inbound links from other authoritative sources.

What to Consider When Implementing a Link-Building Strategy

To maximize the efficiency and return on investment from your inbound links, you need to carefully assess the sites from which your potential clients will come:

  • How authoritative is the site?– The more well-known and respected the owner of the site is, the more the backlink will help your website ranking.
  • Is the content on the site relevant to your practice?– Though links from almost any site can boost your profile and ranking, you’ll see better results if your inbound links come from sources related to your practice.
  • Is the content on the site well-crafted?– If the content on the site is poorly written, visitors to that site may leave before they get to your link, or they may assume that your content will be of similar quality.

The Best Ways to Build Backlinks to Your Law Firm’s Website

Effective link-building isn’t easy– there’s typically a lot of work involved. But the payoffs can be well worth the effort. Here are some of the most productive strategies for getting the best inbound links to your site:

  • Make your site a desirable destination– If you have valuable information on your site, other online entities will want to link to you. It can boost their ratings and position them as thought leaders or authorities. Informative blog posts, in-depth legal guides, and FAQs can all be highly attractive link destinations.
  • Market to sites that may want to link to your site– It’s possible that others may take the initiative to link to your site, but you greatly improve that likelihood by contacting other websites and showing them what you offer. Once you’ve shared your content with them, ask for the backlink and offer to do the same for them.
  • Write and post a blog for another website– Ask owners of relevant websites if you can write and post an article for their audience and include a link to your own website in the article.
  • Set yourself up as a source for the media– Journalists are always looking for authorities to help them with a story. Reach out to bloggers, journalists, and others in the media; help them communicate their stories more clearly; and ask for a backlink in exchange.
  • Take advantage of directories– Online directories may be the simplest way to ensure that you are getting more backlinks. Think beyond products that are marketed solely as directories. For example, colleges and universities often have directory listings on their websites.